Not a limit we set — that is how many service areas have enough new
domestic wells in hard water to fill a weekly list. Every map below is drawn from
the wells themselves and every count is measured from that state’s own well
records. You can check it.
Territory
The counties within 75 miles of its anchor —
roughly how far a dealer will drive. Every one delivers weekly.
Qualified/yr
New domestic wells in water hard enough to sell into,
measured from that state’s own filings over the last year.
Hardness reading
The share of delivered leads whose hardness comes
from tested wells in that property’s own ~7-mile grid square rather
than from the county median. Both are real measurements; this is how local they
are, and it is not the same in two territories.
Price
Volume alone. A large territory on county-level
readings costs more than a small one on property-level, which is why both numbers
are here rather than one blended score.
States shown largest first: Michigan, Florida, Texas, Wisconsin, Minnesota.
Real county boundaries (US Census). Shading is qualified leads a year;
unshaded counties are not in a sold territory.
Why you get a territory and not a county
Most counties see fewer than one qualified lead a week, and filings
arrive in bursts rather than evenly — drillers file their paperwork in batches — so a
county averaging one a week sends nothing at all about a third of the time. Sold as
single counties, most of every state is an empty inbox.
Grouped into areas a dealer can actually drive, the same volume supports the
territories above. Areas that fill a list most weeks but sit under the volume floor are
not sold at any price. Below 500 qualified leads a year
the subscription doesn’t pay a dealer back, and a seat that loses money is worse
for both of us than no seat. That is the whole reason the count is what it is: the
wells are not there.
What decides your price
Territories are priced by how many qualified leads they produce: $199, $399, $599, $799 or $1,199 a cycle — billed every four weeks, which is 13 payments a year rather than 12. Which tier a territory falls in depends on how many
qualified leads it produces — the number in the table above. Nothing else. A
bigger territory costs more because it delivers more, and you can check the ratio
yourself.
At a typical $1,000 gross profit on an installed system, every
tier pays for itself at under a 1% close rate — fewer than one
install per hundred addresses.
Sold once. If it is yours, nobody else is buying it
We sell a territory once. 16 of 16 are open. If yours is taken it
is taken, and if it is yours, nobody else is working the same addresses off the same
list. This page is the record — it changes when a territory does.
Your area is not on this page
That is the likely outcome, and it is worth being straight about it.
There are 16 of these and the country has rather more than 16 service areas.
A territory only appears here once its state has been pulled, joined to groundwater
chemistry and measured — and only if it clears 500 qualified leads a year.
What is not a reason: your state being difficult. The method is the same
everywhere and it is published at /methodology.html — public
well filings, joined to public water-quality measurements. What decides it is whether
your state publishes its filings in a form worth pulling, and how much new drilling
happens near you.
Tell me where you work and I will tell you the honest answer —
whether it is buildable, roughly what it would carry, and whether it clears the floor.
If it does not, I will say so rather than sell you a thin list.
Counts come from each state’s own well records — Texas’s
Submitted Driller’s Reports, Michigan’s Wellogic, Wisconsin’s
Groundwater Retrieval Network, Minnesota’s County Well Index and Florida’s
water-management-district permit files — narrowed to newly completed domestic wells in
groundwater at or above the softener threshold. Hardness comes from the Texas Water
Development Board’s Groundwater Database in Texas and from the national Water
Quality Portal (USGS and EPA) elsewhere. Absentee-owner properties are excluded
only where a state publishes an owner mailing address — Texas, Minnesota and
Lee County, Florida. Elsewhere they are still in the count, so those figures are an
upper bound. Method: /methodology.html.
Total across all territories: 25,290 qualified leads a year.