A postcard in your name to every new well in your territory.

A newly drilled well is a household about to taste its water and go looking for a softener. Each week we print and mail a card in your name to every one in your 75-mile radius with an address a card can reach, and send you the list of exactly who was mailed, hardest water first — so you know which doors are worth the drive after the card lands. $2.50 a card, billed weekly, stop any week. And it is not one sale: a house that puts in a softener buys salt from somebody for the next ten years.

This list is sold to one dealer: you. One dealer per territory. Take one and it comes off this page. For as long as you keep it, we will not sell that territory’s feed to another water treatment business — not at a higher price, not to a franchise, not to anyone.

A postcard in your name to every new well. Each week we print and mail one to every well on your list with an address a card can be posted to, and send you the list of exactly who we mailed. It is in the price, not an add-on.
Nothing here is scraped or resold. Every address is a report a licensed driller filed with the state, and the arithmetic on top of it is published for anyone to check — including the homeowner.
No phone numbers, and that is deliberate. There is no Do Not Call list for a mailbox. A letter and a knock cannot generate the complaint a cold call can.
You are not locked in. You pay $2.50 for each card mailed and nothing else. Stop any week. The first four weeks are free, up to sixty cards.

A territory sells once. There are 30 across 8 states and all of them are open today — which also means every other dealer working your area can still take yours. Each one starts mailing once eight weeks of its deliveries have been measured; the territory map shows how far along each is. How the numbers are built →

See what a homeowner gets handed: the doorstep report for a real Parker County property →

What arrives with every address

One of these, per property, printed and ready to hand over.

The one on the right is real. A well filed in Parker County, the groundwater measured around it, and every reading drawn against the limit it is judged by — hardness at 4.7× the industry threshold (WQA).

A homeowner sees which bars cross the line without reading a number. The softener is already sized for the house: 64,000 grain, regenerating about every 9 days, roughly 19 bags of salt a year.

Two things are removed from this public copy — the street address and the direct link to that well’s filed state record. Both are on every copy a dealer receives. Territories are exclusive, so the sample gives up the field that names a household and nothing else.

Open the full report →

Not your county? Get the same thing for the wells filed near you last week — free →

Who else gets these addresses

Nobody. That is what you are buying.

And you are not being priced on what someone guesses you can afford. Every territory is the same $2.50 for each card mailed in your name. Not your revenue, not which state you are in, not how the call went. A quiet week costs less, and a week with no new wells costs nothing. The arithmetic →

Thirty territories across eight states, one dealer each. See all thirty, with maps and counties →

Not sure which one covers you? Look up your county

Which county do you work out of?

31%of new Texas wells come up too soft to sell a softener into. You never see those — they are cut before the list reaches you.

37%less driving. The week arrives in the order you should drive it, not newest first.

1 in 400cards turning into an install pays for all 400, at $1,000 gross profit.

Onedealer per territory. Nobody else gets these addresses from us.

What lands every Saturday: the addresses, what the water around each one is like, a report per property you can hand over at the door, and the whole week already in the order you should drive it. Everything that arrives →

One map per state — Texas, Michigan, Florida, Minnesota, Wisconsin,
Ohio, Missouri and California — with the sold territories shaded against
the rest of each state, and the number of territories printed under each. — Texas, Michigan, Florida, Minnesota, Wisconsin, Ohio, Missouri and California, drawn from the same Census county boundaries the territory map uses, so it cannot show coverage the product does not have. Shaded counties are territory; the rest of each state is there for scale.

What it costs

You pay for the cards. Nothing else.

$2.50 for each postcard mailed in your name, billed weekly for the cards mailed that week.

The front of the postcard: the area’s measured hardness on a
scale from soft to very hard, what hard water does to a water heater,
dishwasher, pipes and glassware, and a free in-home water test offered
by the dealer named at the foot of the card. — The card, front. The brackets are where your name, telephone number and licence go; the hardness line is derived for each county from public groundwater records. Your state’s page shows its own.

The weekly list, the water report for every property and the list of exactly who was mailed come with it. How many new wells each territory produces in a year is on the territory map.

A new-mover postcard program mails every household that moves in, on city water or not. NGWA counts about 13 million U.S. households on their own well; in a county where one home in ten has one, a 1,000-household new-mover list reaches about 100 wells and you paid for all 1,000. These cards go only to households that just had a well drilled.

At a typical $1,000 gross profit, one install in every 400 cards pays for all 400 — a 0.25% close rate. Whatever your own close rate is, you know it better than I do. Hold it against that number.

The first four weeks are free, up to sixty cards: you see the cards and the list of who was mailed before the first invoice. The price is the same afterwards.

You pay only for what is mailed. Stop any week by email: nothing goes out after that week, and you owe only for cards already mailed. A week that mails nothing costs nothing.

Nothing here promises anything about your water, your wells or your close rate. It is a promise about what I will do.

Straight about timing

How old this is by the time it reaches you.

In Texas, drillers have 60 days to file a completion report; other states differ. We read the state file the night it posts and send within the week — but half of all wells are filed more than a month after drilling finishes.

Nobody working from the public record can do better. What we can tell you is which of those households has a water problem — which is what decides whether the drive is worth it.

Before you put your name on it

You are the one who has to defend these numbers at a kitchen table.

So none of them are mine. Every figure on the sheet you hand over is a measurement a state agency published, and the report says which one and links to it — the homeowner can check you, which is exactly what you want them to be able to do. No modelling, no estimation, no AI, and every formula and threshold is at /methodology.

The sheet also says what it does not know. Where nobody has tested nearby for something, it says so by name rather than leaving a gap that reads like a clean bill of health — because the one thing that would cost you the sale is being contradicted by a lab result a week later.

No testimonials, because there are no customers yet — I’d rather say so than borrow someone else’s.

Start here